I am wondering who the target audience of the site is. We obviously want to start to attract big minds in the field of English, but does this primarily entail pedantic usagists or students of English linguistics or philology? Do we want to help write essays, or determine the grammaticality of a sentence (and why), or both? I'm feeling a pull in two directions, and though I'm tempted to label usage (especially when concerned with orthography) as bad, it does have some benefits, particularly in popularity of the community.
Once we have a good idea of who this site is meant to be serving, we can start promoting it. Any ideas there? I fully intend on passing this by word-of-mouth, but are ads on prominent dictionary sites for example worthwhile? Do we want to promote to that, and that large of an audience?
 I'm bumping this question up because we're working on site promotion at Stack Exchange HQ. What do you all think is the best way to go about this? Right now, I'm following a bunch of blogs and twitter accounts. Is there anyone who isn't a SE user that I should be paying special attention to? Where are you following these people, and why are they interesting/important/influential? Any ideas would be really helpful. --Lauren Ψ, CHAOS Team