Per the seven essential meta questions:

The search for domain name typically starts very early during the private beta. And for good reason: Naming is really, really hard. Add to that, the rare commodity that good domain names have become, and there’s no wonder why there is such angst that this process not be made public.

But rather than saying “we can’t discuss this at all,” we take our chances by having these discussions openly in the community. So far, we haven’t seen any problems. But, if a muse visits you in the night and personally entrusts you as the keeper of the perfect, amazingly good domain name, feel free to email me privately.

When considering domain names, keep these basic guidelines in mind:

• The domain name should be available. You can check domain name availability here.
• Prefer dot-com names over other top-level domains.
• Prefer non-hyphenated names.